Joe Poletto - Founder
Joe Poletto is a media and technology executive, whose work has brought him to the forefront of the television, internet, music and entertainment industries.
In 2006, Poletto founded Indie Global, a media, advertising and technology company. In 2019, he founded Asterlight, an independent production company focused on developing nonfiction and scripted projects. Both companies are based in San Francisco. Poletto is also the founder of Blue Rose Music, an independent record label based in Nashville, TN, and Blue Rose Foundation, a charitable foundation focused on providing preschool education and resources for children with economic needs.
Poletto brings over three decades of experience in media and advertising to his work, having served at an executive level for Microsoft, WebTV, HBO and Comedy Central. Earlier in his career, he served as Vice President of National Advertising Sales at HBO and played a major role in the launch of the network’s comedy arm, which would become Comedy Central.
Poletto joined WebTV Networks in 1996, based in Palo Alto, CA. Microsoft acquired the company in 1997, and Poletto joined the executive team of Microsoft TV, helping found Microsoft’s interactive TV group.
A native of Roxbury, Connecticut, Poletto now makes his home in Sonoma, CA with his wife and two children.
WE SUPPORT
The Blue Rose Foundation
The Blue Rose Foundation was born out of the Blue Rose Benefit concert, first held in June 2014 to honor the spirit and life of our friend Joe Capone by establishing a scholarship fund in his name at Sonoma’s Old Adobe School. We raised over $25,000—enough to fund five half-day, year-round preschool scholarships. Since then we have added new scholarships to five preschools coast to coast. By awarding preschool scholarships to children of low income families, we help provide a stepping stone for children to access the tools they need to reach their full potential and break the low socio-economic cycle.
The Catherine Violet Hubbard Animal Sanctuary
A Connecticut-based nonprofit organization working to promote compassion and healing through human-animal connection, founded in 2013 to commemorate and honor the life of Catherine Violet Hubbard, a six-year-old victim of the Sandy Hook Elementary School tragedy. Catherine always said that one day she would care for animals and that nurturing them was her passion. If she were with us today, there is no doubt she would have realized her dream to work with and care for animals.
Brady United
Brady United is one of the oldest and boldest organizations in the gun violence prevention movement. We’re laser-focused on what needs to be done to change the culture, change the laws and change the system of who can own and sell guns.
NorCal Oaks
NorCal Oaks is a non-profit organization dedicated to developing skilled players who want to excel in the game of baseball & softball, while attaining strong character & life skills in a fun & positive environment. NorCal Oaks will assist the youth of our community in developing the qualities of discipline, goal setting, teamwork, & leadership.
